The world of dog supplements is super confusing and saturated. It is hard to tell who is doing it right and who just has good advertising. So, the question is, “how do you know?”. It’s all about what is inside of the supplement that matters! We want the goodness of a supplement, which is the whole point of it, without any nasty fillers or harmful ingredients!
Finn is a new supplement to the dog market this year and we’re so excited they are finally here! We gals took a quiz to see which of their supplements our dogs needed most. Abbie needed the Hip & Joint formula (go figure!) and Gunner needed the Skin & Coat (bye bye dry, red skin!). Finn takes a thoughtful approach to their modern product formulation and focuses on using thoroughly vetted ingredients while steering clear of artificial additives and unnecessary fillers.
We also love that Finn supplements come in recyclable and reusable matte finish tins, which up the game in the world of pet product design. We’ll have to do some DIY projects to show you how to reuse them soon! Be on the lookout for that!! So Finn is dog-friendly (delicious and nutritious) and earth-friendly (recyclable and reusable). PERFECT COMBO!
Let’s get to know Finn a little better!
How did you get started with your business?
While working a grueling job in finance, James (Finn’s founder) found that eating better and making time for exercise improved his life exponentially. Within three years, he shifted his entire career to the wellness space. Shalhoub started working at WellPath in product development, which is a part of the Innovation Department, a growth engine for groundbreaking brands.
While at WellPath, Shalhoub learned the ins and outs of the wellness industry, mastering formulas and creating top-of-the-line products that put the ingredients at the top and left out all fillers. His research focused on the technical requirements to make supplements perform with optimal absorption rates —all sans standard fillers and unnecessary additives.
While at WellPath, James was running a dog-centric newsletter, and had an appreciation for the importance our dog’s play in our lives. While developing more technical ways to improve his own health journey, he started to explore if there was an opportunity to improve the health of a different, more fuzzy kind of audience!
With this knowledge and platform, Finn was born, pioneering a new category of pet wellness that has evolved with the times. Finn combines scientific rigor, clean ingredients, and the standards of today’s modern wellness movement for a fresh take on pet wellness.
Tell us about your pet(s)!
I’d love to share pics of our fluffy Finn team members!
Rick is an 11 lb Greyhound. His dad Randall is our Growth Marketing Manager
Sophie is a loving Bernedodle, and her dad James is the Founder
Ruthie is a miniature schnauzer/terrier mix, and her mom Tori works on Marketing and Customer Experience
What and who influences your work?
Our pups (that we just mentioned) really influence our work at Finn. We believe healthier pups make for a happier world, and it’s our mission to help humans and dogs make the most of their time together! We truly think about how our products can help dogs everywhere, and always keep that top of mind.
What is/are your favorite pet brands and why?
Wild One makes high-quality and well-designed products and we love what the team over there is doing. They’re raising the bar to make everyday essentials with modern and thoughtful design.
2020 has been a female dog… What do you have planned for your company in 2021?
We’re really looking to keep up the momentum from our launch in late 2020! We will be expanding our portfolio for sure (more to come soon!), and launching with several major online and retail partners in Q1’2021.
We are also very excited to continue connecting with our community of dog lovers through events and other activations. We hosted a virtual Halloween party (costumes and dancing included!), and we’ll definitely continue to bring together dogs and dog parents for some fun and educational events.
In 2021, we’ll also expand on our rescue partnerships to support rescue shelters across the country. We’re currently working with Hearts & Bones (in NYC & Dallas), Deity Dogs + Goods (in LA), and Foster Dogs (in NYC), and we don’t plan on stopping any time soon. We’re honored to work with these amazing rescue organizations, as we work towards our mission to keep all dogs healthy and happy!
How can people support you and your business?
Follow us on Instagram, and engage with our posts! You can also subscribe to our newsletter to stay informed on new products, educational content, and upcoming events. And of course, treat your pup (or other pups in your life) to a healthy 2021 by purchasing Finn supplements this holiday season!
You can always reach out to us to let us know what you think, and send us pictures of your pups along the way!
Where can people find you (website, social handles)?
@petfinn on Instagram
Stay up-to-date on products, specials, and cute photos by following Finn on Instagram! Get your dog started on their supplements by taking the quiz here.